Home MADE-30 Challenge
Five weeks of midlife nutrition and strength -already planned for you.
Just add groceries + dumbbells.
No tracking every bite.
No wondering whether your meals contain enough protein.
No wasting time finding random workouts.
For five weeks, you’ll know:
 ● What to eat (low-to-no-cook options available)
 ● What groceries to buy
 ● What workout to press play on
 ● How to progress safely and get stronger
Home MADE gives you the complete plan - so you can stop planning and start doing.
$99 for all five weeks
Have 80% insurance coverage? Your cost after reimbursement could be just $19.80.*
You dont need more information.
You need fewer decisions.
You already know protein matters.
You already know strength training matters.
You already know that eating well makes you feel better.
But knowing what to do and having a plan you can consistently follow are two very different things.
HOME MADE removes the daily decision-making.
For five weeks, your meals, groceries and workouts are organized into one simple, time-efficient plan designed specifically for midlife women.
Grab the groceries. Press play. Get it done.
WHAT YOU GET
Five weeks of done-for-you meal planning
Simple, nutrient-dense meals designed to provide the protein, fibre and overall nourishment midlife women need - without requiring you to count every calorie or macro.
Your weekly meal guides include:
- Fast, uncomplicated breakfasts, lunches and suppers
- Strategically planned leftovers
- Simple grocery lists
- Minimal food waste
- Time-saving convenience foods
- Protein- and fibre-conscious recipes
- Flexibility for real life
Estimated value: $295
Home MADE-30 Challenge
Thirty workouts. Every workout under 30 minutes.
You’ll build strength, improve fitness and progressively challenge your body without jumping, burpees or unnecessarily complicated exercises.
Your weekly schedule includes:
- Full-body strength
- Upper-body strength plus Cardio10
- Lower-body strength
- Pilates + Barre optional workoutsÂ
- Short cardio finishers
- Core10
- Recovery built into the plan
The workouts progress over the five weeks, so you’re not simply exercising—you’re giving your body a reason to become stronger.
Estimated value: $297
Five weeks of coaching and accountability
You won’t be handed a plan and left alone to figure it out.
You’ll have a 1:1 welcome call to help tailor the program to your unique needs, ongoing support, guidance, live weekly coaching calls, and a clear focus each week to help you keep going even when life becomes hectic.
Estimated value: $250
BONUSES
The PFF Meal-Building Guide
Learn the simple framework behind a satisfying midlife meal so you can recognize whether your meals contain enough protein, fibre and fuel—without obsessively tracking.
Value: $49
The “I Don’t Want to Cook” Guide
My favourite fast, no-cook and barely-cook options for the days when time, energy or enthusiasm is low.
Because your plan needs to work on your worst week—not only your best one.
Value: $47
TOTAL VALUE: $968
YOUR PRICE: $99
And if your insurance plan reimburses 80% of eligible holistic nutrition services under the term naturopath:
Your cost after reimbursement could be just $19.80 (excludes Blue Cross)
That’s five weeks of meals, workouts, coaching and structure for less than the cost of one restaurant meal.Â
Home MADE-30 Challenge
Five weeks. Thirty workouts. Everything planned.
$99—or as little as $19.80 after 80% insurance reimbursement.*
Yes to a PLAN!THIS IS FOR YOU IF…
- You’re tired of deciding what to make for supper
- You want to eat enough protein but don’t want to track everything
- You know strength matters but aren’t sure what workouts to do
- You need short workouts that don’t waste your time
- You want to feel healthier, stronger and more capable
- You’re ready to follow a plan instead of continually trying to create one
- You want weight loss to be welcome but never at the expense of your muscle, health or relationship with food
THIS IS NOT A DIET.
Home MADE is not about eating as little as possible or exercising as much as possible.
It’s about giving your body what it needs at this stage of life:
Enough protein.
Enough fibre.
Enough food.
Progressive strength training.
A plan that fits into your actual life.
Not under-fed. Not over-fed. Well-fed.
THE Home MADE-30 Challenge GUARANTEE
Follow the plan, use the meal guides and press play on the workouts.
If Home MADE isn’t the easiest health plan you’ve ever implemented, let me know within 7 days and I’ll refund your purchase.
The goal isn’t to give you more work.
The goal is to give you your time—and your health—back.
FIVE WEEKS FROM NOW…
You could still be trying to decide what to eat and wondering whether your workouts are doing enough.
Or you could have:
- Completed up to 30 purposeful workouts
- Built a consistent strength routine
- Eaten weeks of protein- and fibre-rich meals
- Learned what a satisfying midlife meal looks like
- Spent less time deciding what to cook
- Discovered a plan that can survive your busiest week
- Started feeling stronger, steadier and more confident
You don’t have to overhaul your life.
You just need a plan that works inside it.Â
Hi I'm Kathy Roe
Certified strength and nutrition coach for women 40+ and the owner of Eat Real Therapy.
Like many women, I STRUGGLED with health. I used to believe exercise had to be exhausting and food had to be restrictive to “work.” Turns out neither is true.
Today, I'm 49 years old and officially menopausal. I help women build strength, support their metabolism, and create simple systems that actually stick — without spending hours in the gym or obsessing over food.
Looking forward to seeing you in there!
Kathy
Do I pay $19.80 at checkout? How does the insurance work?
What equipment do I need?
Do I have to track calories or macros?
What If I'm new to strength training?
Home MADE-30 Challenge
Five weeks. Thirty workouts. Everything planned.
$99—or as little as $19.80 after 80% insurance reimbursement.*
Yes to a PLAN